SEOUL, South Korea - April 22, 2008
Nurien Software, a leading developer and operator of social networking and online gaming services, today announced that it has secured US$15 million in Series A funding from a syndicate of leading investors from the U.S. and China including Northern Light Venture Capital (NLVC), Globespan Capital Partners, New Enterprise Associates (NEA), and QiMing Venture Partners. Proceeds will be used to accelerate the launch of its social networking service platform and online gaming offerings. Nurien will hold a closed beta launch this month in Korea.
Full scale launches of Nurien’s platform and offerings will begin in China and Korea at the end of 2008 and in the U.S in early 2009. Nurien has built a unique platform with which users can create their own one-of-a kind avatar, 3D space and content, and interact with their peers. Nurien also provides users the ability to play online games and participate in a variety of engaging social applications such as MStar, an online dance game; Runway, a fashion show application; and QuizStar, a casual online game.
“Having the backing of first-tier marquee investors greatly validates the progress we’ve made over the last few years,” said Taehoon Kim, co-founder of Nurien Software. “We are excited to partner with world class venture capital firms to build upon our vision of creating a revolutionary new way for people to express themselves, interact with friends, and play online."
There is an increasing demand and interest in online gaming, music, social networking, and virtual worlds worldwide. According to analyst firm, Gartner, users in virtual online worlds will reach 50 million by 2011. In the U.S. alone, eMarketer predicts that 20 million young adults will visit a virtual world regularly by 2011. Today, China and Korea are Asia's largest online gaming markets with China's online gaming revenues expected to reach US$2.62 billion in 2010 (IDC) while revenues from U.S. online gaming services are predicted to reach more than $3.5 billion in 2009 (Parks Associates).
"Nurien is establishing itself as one of the most prominent companies in the 3D social networking services space,” said Feng Deng, Founding Managing Director of NLVC. "We are pleased to be part of their investment team and we look forward to supporting Nurien as they innovate and help define this new form of social media.”
"Nurien is one of the best examples of emerging, innovative companies coming from Asia that are taking their technologies to the global marketplace," said Eugene Yoo, Vice President of Globespan. "We are very excited about Nurien’s vision. We believe it is at the forefront of the intersection between virtual worlds, online gaming, and social networks, and it is a great addition to the prior investments we have made in these markets.”
"In the three years Nurien has been building its platform, the company has fundamentally changed the way online presence is understood. The company’s stellar management and advisory teams are industry visionaries and it’s no surprise they’ve formed such strong technology partnerships. Nurien is one of the companies to watch this year," said Patrick Chung, Partner at NEA.
Gary Rieschel, Managing Director at QiMing Venture Partners added, "We believe that Nurien will take the new emerging social media space to new heights. Today's funding announcement is one of many more milestones to come for this rapidly rising company."